Promoting SSAB - a Big Steel Producer Is Going Green

In the end of August (29/8/2021) I wrote about steel production, and the possibility that it would become carbon-free. The reason for making such a change is that steel making causes 10 % of the world’s carbon footprint. Now, one of the big steel companies in Europe, SSAB, has committed to change its Nordic steel production to carbon-free by 2030. This is an important step. The commitment requires major investment to electric arc furnaces, and the electricity that they use needs to be produced in power plants using renewable energy sources.

What does the company gain? Since it is the first to produce “green steel”, it will certainly have a huge advantage in the market that is looking for eco-friendly steel solutions. Certainly car makers, and actually all companies using steel and wishing to give a future-looking image of their products will choose the “green steel”.

The decision made by SSAB can only be applauded. It shows that companies willing to look forward, may reap commercial advantages, while companies making maximal profits using old technologies will be losing their market share in a couple of years.